5 methods for leveraging digital advertising during a downturn • TechCrunch

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. More posts by this contributor 5 ways to seize the opportunities created by recent chaos in ad tech Why D2C holding companies are here to stay For those on the sidelines, the … Read more

How startups can lower their chance of a down round in a downturn • TechCrunch

Here on the eve of Thanksgiving in the United States, this column spent a good portion of the morning hunting up something to be thankful for in startup land. There are options: The world has never been more software-centric, meaning that the core startup product is well-aligned with long-term macroeconomic trends. That’s good. Consumers are … Read more

Index Ventures thinks new startups will emerge in the downturn and is putting $300M behind that bet • TechCrunch

Back in April 8, 2021 Index Ventures, one of the very few ‘original gangsters’ of the European VC scene, said it was kind’ve going ‘back to its roots’. It announced the launch of a new $200 million dedicated seed investing vehicle dubbed ‘Index Origin’. Now, if you cast your minds back, this was during the … Read more

Investor’s advice during a downturn: Don’t panic • TechCrunch

How to compete without losing your mind — and your runway Competing in an increasingly crowded space can be nerve-wracking. Competing in an increasingly crowded space amid a challenging fundraising environment is even more nerve-wracking. We all know that cash is not nearly as readily available in 2022 as it was in 2021. This puts … Read more

6 key metrics that can help SaaS startups outlast this downturn • TechCrunch

Sudheesh Nair Contributor Sudheesh Nair is CEO of ThoughtSpot, a business intelligence company that has built an intuitive Google-like interface for data analytics. Before ThoughtSpot, Sudheesh was president at Nutanix. More posts by this contributor A blueprint for building a great startup founding team With the economy slowing and businesses tightening their belts, the coming … Read more

3 investors explain how finance-focused proptech startups can survive the downturn • TechCrunch

In the early days of the COVID-19 pandemic, interest rates for mortgages dropped to historic lows. Predictably, home buyers made hay, taking full advantage of the favorable financial environment to pick up new homes and refinancing mortgages on their existing homes. Startups operating in the financial side of the real estate tech market suddenly faced … Read more

Samsung Electronics names Jay Y Lee executive chairman amid global economic downturn • TechCrunch

Samsung Electronics has appointed Jay Y. Lee as the executive chairman to lead the world’s largest smartphone and memory chipmaker, two months after the heir received a presidential pardon that erased the 54-year-old’s criminal record. Lee, who has been vice chairman of Samsung since 2012, had been expected to take over the tech giant after … Read more

Read this before you reprice your SaaS product because of the downturn • TechCrunch

Torben Friehe Contributor Torben Friehe is CEO and co-founder of Wingback. No matter the circumstances, SasS pricing is always challenging and always will be. Underpricing your product, using a pricing model that is not working for your ICP, not offering self-signup or offering the wrong features as add-ons — all of these pricing and packaging … Read more