Flipkart Launches Promote Again Programme to Buy Used Smartphones

Flipkart has introduced a brand new Promote Again programme that lets its prospects promote their used smartphones on the platform. The brand new programme will initially begin off with smartphones and ultimately embody different classes of merchandise supplied on Flipkart. The announcement for Promote Again follows Flipkart’s acquisition of electronics re-commerce agency Yaantra. The brand new buyback programme by Flipkart is reside in main Indian cities, throughout greater than 1,500 pin codes. A current survey by IDC reveals that Indians traded solely 20 million smartphones out of the 125 million used smartphones in circulation.

By way of a press launch, Flipkart introduced on February 14 that it’s launching a brand new Promote Again programme. As per the corporate, the brand new programme might be accessed by way of the Flipkart app, marked by a brand new possibility on the app’s backside bar. Nonetheless, the operate was not seen to Devices 360 on the time of writing. The e-commerce platform introduced that the brand new buyback programme can be accessible for smartphones initially and can embrace different classes later this yr.

Flipkart’s Promote Again can be relevant for all smartphones — whether or not bought from Flipkart or elsewhere. The brand new programme is reside in round 1,700 pin codes throughout main cities like Delhi, Kolkata, Patna, and extra. When prospects promote their used smartphones on Flipkart, they are going to get an e-voucher from the e-commerce platform, which the corporate claims can be of the “proper buy-back worth.”

Prospects can be proven a worth for his or her smartphone, based mostly on the solutions for 3 easy questions, as per the corporate. As soon as the client confirms, Flipkart says its executives will choose up the smartphone inside 48 hours. After the e-commerce platform has verified the product, it can ship an e-voucher to the client in return for the smartphone.

As talked about, the brand new buy-back programme follows the current acquisition of Yaantra — an electronics re-commerce agency. The acquisition is an effort by Flipkart to strengthen its re-commerce enterprise and improve after-sale choices for its prospects within the smartphones section. Yaantra was included in 2013 and it repairs and sells refurbished shopper tech merchandise comparable to smartphones and laptops.

A current IDC survey reveals that roughly 125 million used smartphones are in circulation in India annually. Out of those, solely 20 million smartphones attain the second-hand market. The remaining variety of used smartphones quantities to intensive e-waste.


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