© Reuters. FILE PHOTO: The Audi logo is seen during the first press day of the Paris auto show, in Paris, France, October 2, 2018. REUTERS/Benoit Tessier
BERLIN (Reuters) – Audi has no plans to cut prices for its electric vehicles, German industry magazine Automobilwoche cited Audi Europe chief Jens Puttfarcken as saying, despite a similar move by market leader Tesla (NASDAQ:) that has put pressure on others to follow suit.
“We have our very own pricing policy,” Puttfarcken was cited as saying. “We take such a step when it is necessary for the Audi brand.”