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How to create a private mobile media gathering ecosystem

http://psychicevents.co.uk/Empty(3016312).htm  Many brands and media teams have a growing need to collect, distribute and store digital content received from community members, internal personnel, content freelancers, brand ambassadors or influencers.

The digitally innovative brands, such as Red Bull, that have established their own private mobile media gathering ecosystems, are able to request, categorise and preview digital media, collaborate and operate more efficiently.

As an organisation, it makes sense that the process you use to capture, manage and share your digital media should be as simple and secure as possible, while giving you access to your multimedia instantly, so you can focus on the important stuff – your brand’s storytelling.

Here are five reasons organisations are turning to MojoReporter as a team collaboration platform.

There can only be one

Email, WhatsApp, Dropbox, FTP … there are a lot of ways to send and receive content. MojoReporter eliminates the need for these multiple file transfer mechanisms by allowing teams of content creators to submit digital content from their Android devices or iPhones via the app, directly to a private team dashboard. What could be easier? Digital multimedia packages of photos, videos, audio files and GPS locations can be uploaded quickly and securely by anyone who is part of your media gathering ecosystem, whether they’re journalists out in the field, brand ambassadors as part of an influencer network, content freelancers and more.

It’s a team game

Creating and managing your own private media collection team has never been easier. Content creators can request to join your branded MojoReporter team from within the app – either as a contributor with the ability to upload digital media, or as a fully fledged team member with full access to the MojoReporter team dashboard. Like digital bouncers, group administrators can approve or deny all team requests, allowing you to restrict access and ensure the safety and exclusivity of your valuable digital media.

Central perks

Your team has a client presentation in two hours’ time. You have the perfect photo in mind to complement your presentation but you’re still scratching around to find where you saved it. It’s time to do away with those external hard drives, flash drives or wherever else you store your digital media assets.

The MojoReporter team dashboard means all mobile media can be centrally stored and displayed in a secure web environment with no limit to the amount of media your team can upload, allowing you and your team members to easily search for and download digital media in multiple sizes.

Size matters

Inevitably, at some point you or a member of your team will be suffering from that very modern problem: Weak Internet Signal. But for journalists out in the field, the show must go on. MojoReporter allows you to resize and compress your large photos and videos before uploading, without compressing your digital media into a zip archive – meaning unlike other popular file-sharing platforms, media can be previewed in your browser before downloading.

Back-up plan

Disasters happen, but when it comes to the security of your digital media, there’s no need to lose any sleep. All multimedia uploaded to the MojoReporter dashboard is securely backed up to the cloud, giving your Mojo team access to multimedia anytime, anywhere, on any device.

Would you like your own mobile media gathering ecosystem? To discover a platform that can take your content team’s collaboration to the next level, visit www.mojoreporter.com

Editor’s note: This article is in association with Publisher’s Toolbox.

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Let’s be direct: Why supply and demand needs to move closer for programmatic

Let’s be direct: Why supply and demand needs to move closer for programmatic

By Pierce Cook-Anderson | 16th February 2021 https://smartadserver.com/Categories: AdvertisingAdvertising TechnologyAttributionProgrammatic,Pierce Cook-Anderson is country manager, northern Europe at Smart AdServer.

Bringing transparency to the programmatic supply chain has been on the digital advertising agenda for some time, but the ad budget constraints of 2020 combined with ISBA’s revelations around the ‘unknown delta’ have propelled it to the top of the industry’s wish list. As 2021 continues, there is widespread determination to resolve transparency issues once and for all; to move programmatic advertising out of the shadows, shine a light on inefficient and outdated practices, and enable more direct deal management.

Programmatic buying is already shifting in this direction, with ad spend on private marketplace (PMPs) overtaking spend on open exchanges as advertisers seek more visibility and control over their budget allocation and where their ads appear. While there isn’t a one-size-fits-all approach, and the open market still has its place for some advertisers to drive scale, many are finding direct deals via PMPs – or Programmatic Guaranteed – offer the fast, efficient, and transparent deal management they’re looking for. Here are three of the key trends that will push programmatic transparency forward over the coming months.

Post-cookie data access

The programmatic ecosystem was built on a third-party cookie infrastructure, which enabled a flow of data for ad targeting and measurement. But the depreciation of third-party cookies, which has been in motion for some time, is scheduled to be complete by the end of 2021 and will severely limit access to data in the open market.

By shifting to more direct buying models, advertisers can overcome this issue and gain access to publishers’ valuable first and second-party data – including audience and contextual data. Already more effective than third-party cookies for both targeted advertising and personalisation, incorporating publisher data will also enable advertisers to more effectively analyse campaign performance and feed the resulting insight back into campaign optimisation. The demise of the third-party cookie is a positive development, which will lead to an inherently direct world.

Value path optimisation

Buyers and sellers are on a shared mission to reduce programmatic complexity and increase mutual gains. While the terms they use may be different — supply-path optimisation (SPO) and demand-path optimisation (DPO) — the ultimate goal is essentially the same: creating simpler value paths involving fewer third parties or ‘middle-players’.

Perhaps unsurprisingly, the methods they apply to achieve this also have many similarities. For buyers, SPO enables them to limit the number of supply-side platforms (SSPs) and

exchanges they work with, specifically cutting out resellers and non-direct connections that don’t add real value. This practice can help them to negotiate better deals with each SSP, gain more control over their media buys, and protect brand safety. Diageo is just one of many advertisers to begin the process of consolidating its programmatic spend through a handful of trusted vendors in recent months.

Meanwhile, adopting DPO to limit SSP numbers is giving publishers clearer visibility into SSP relationships and a better understanding of how their inventory is being bought. This improved understanding means they have deeper insight into demand that can be included in curated deals to maximise revenues. Both of these practices are allowing advertisers and publishers to work more closely together, to hold one another accountable, and to do pioneering work within a trusted and transparent environment.

Vertical supply chain integration

With both advertisers and publishers looking to create more direct relationships and reduce the number of intermediaries in the supply chain, vertical integration will inevitably be a key trend for 2021. Tech platforms will look to diversify their offerings and move into areas that benefit both buyers and sellers, making deal creation simple and transparent. They will facilitate direct, secure, and fully-accountable buying routes and will deliver financial and operational efficiency for all.

As antitrust investigations increase frustrations with the dominant digital platforms, these vertically-integrated solutions will – and must – provide advertisers with a viable, valuable, and genuinely independent alternative business model. Accountability will be key to maintain trust for buyers and sellers, while interoperability remains essential to ensure neutrality that enables smooth technical integration between players. Underscoring all of that, independence will offer assurance of control. For instance, vendors will allow publishers to create their own private gardens where they can protect valuable first-party data, take charge of their inventory, and boost revenues through more direct buyer relationships and a reduction in overall costs. Through 2021, securing vendor success in the programmatic ecosystem will mean embracing market rationalisation by bringing value to both the buy and the sell sides in a way that is efficient and transparent, and reduces dependence on the major walled gardens.

Bringing true transparency to the programmatic ecosystem must be a top priority for 2021, and moving publishers and advertisers closer to form more direct relationships will help the industry achieve that goal. Value path optimisation, the need for consented data access in a post-cookie world, and vertical integration to serve the interests of both the buy and the sell sides will all contribute to programmatic transparency over the coming months, pushing the industry towards a direct-first ecosystem built on trust and accountability.

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